Every piece carries something.
A mantra. A symbol. A tool you actually use. We don't print “yoga vibes” on a tee — we print the things our practice has returned us to, over and over.
Urban Yogi · Volume 01
The practice, in daily wear.
Sanskrit on the inside of a cuff. A Sri Yantra you can wear to dinner. Malas that don't look like costume jewelry. Modern mysticism, made-to-order.
The Collection · Volume 01
Pieces we'd wear to the mat.
The first pieces are being prepared. The studio opens shortly.
How we work
Three rules, every piece.
Made when you order it.
Nothing warehoused, nothing on sale. Every piece is produced after you order — by vetted printing and dropship partners we audit twice a year. Slower, but no surplus, no waste, no ten-color stock to clear.
One letter, every Tuesday.
Tuesday morning, one short letter. Mostly the practice — sometimes a new piece. That's the only email. No sale-of-the-week flooding. Unsubscribe whenever.
Lokah Samastah Sukhino Bhavantu.
May all beings everywhere be happy and free.
Urban Yogi · the closing chant